The best websites are like a well-chosen picture frame. They showcase the art in a pleasant manner but, for the most part, get out of the way. They don’t impede or distract you from what you’re meant to be looking at. Those types of websites are vessels for a brand’s voice that foster a relaxing, not-frustrating, user experience. A website is the main point of contact and education for many companies, and that contact should be effortless, attractive and simple. When I think about my methodology for website design, I remember a quote from Steve Krug, the grand-daddy of user experience education.

“What’s the most important thing I should do if I want to make sure my Web site is easy to use?” The answer is simple. It’s not “Nothing important should ever be more than two clicks away,” or “Speak the user’s language,” or even “Be consistent.”

It’s.. “Don’t make me think!” I’ve been telling people for years that this is my first law of usability.


As I said before, the best web design is simple to use. This goes for sites of all sizes, shapes, and types. Even large, sprawling websites like Amazon with an intimidating amount of information is easy to navigate. And that’s becuase it is well ordered and well thought-out. I begin every website project asking myself, “How will it be used, and by who?” This gives me a look into the path the target user should be moving through in a client’s digital space. What comes from that research is an ideal path that visitors “walk” to get them where they need to go, in the simplest way possible.

Form follows function. Once I’ve taken into account how a site is going to be used, I design to that. Using the visual cues that a company/brand has, I make the framework come alive.

If you’re looking to make a great, highly usable website, contact me.