What Is Branding? Branding is often one of the most misunderstood aspects of a branding and identity design package. Which is unfortunate. A solid brand is one of the most important components of a company in communicating effectively with its consumers. The best brands are authentic, communicative, consistent, and conversational. Brands are not one piece […]
Tips & Tricks: Installing a New Email Signature in Outlook When delivering branding packages, clients seem to have the most difficulty with email signatures. Often this is due to the somewhat arcane process for adding signatures in Microsoft Outlook. To help them out, I always add a mini-guide for intalling them to their deliveries. I’ve […]
Are Business Cards Still Necessary? Every time I slip someone my email or LinkedIn, some part of me questions the need for business cards. Especially here, in Southeast Asia, where so much of business goes on over social media. Instead of over Slack chat or Skype, many internal teams here use Facebook for group communication. […]
