ECO អេកូកសិករ (ECO Kasekor, in English) is a mobile app that compiles a wealth of knowledge about sustainable farming. It exists to give rural farmers the info to end destructive farming practices in Cambodia.
The app icon appeals to local farmers by reflecting their visual context. It features a field worker wearing a traditional head wrap. Women in the region often wear these traditional scarves, called kramas, around their heads while working.
Creating a clean and optimistic icon was essential, so I used bright natural colors. I went with a mix of modern-traditional earthy fonts in the wordmark. Set atop the “C” in ECO is a green leaf accent.
The app was released to much fanfare, with the production of this fun-loving commercial. Disabled actors from Cambodia’s renowned Epic Arts NGO sing a catchy song and dance to encourage farmers to download ad use the app.