In October 2018, Khéma La Poste celebrated its 1st anniversary. While working at its parent company, Thalias Hospitality, I ran a social media contest on Facebook and Instagram to commemorate it. This is a motion graphic video I created to announce it
- Project Management
- Video Production
- Digital Marketing
Khéma La Poste 1st Birthday Social Media Contest
Khéma Deli Restaurant is a chain of smart-casual French restaurants in Cambodia. It combines the convenience of a takeaway deli counter stocked with sumptuous house-made charcuterie and imported cheeses, a bakery and sit-down eatery.
In October 2018, Khéma La Poste celebrated its 1st anniversary. While working at its parent company, Thalias Hospitality, I ran a social media contest on Facebook and Instagram to commemorate it. To enter, user’s share their amazing Khéma La Poste experiences with the hashtag #KhemaBDay for chance to win 1 of 3 prizes.
Pre-Production & Planning
In the mad rush of the hospitality business, it can sometimes be a challenge to take a pause and celebrate important milestones. Though, while working at Thalias Hospitality in Phnom Penh, myself and the rest of the Sales & Marketing Team wanted to change that for Khéma La Poste’s 1st anniversary. Since it’s so close to the very foundation of Phnom Penh and stand-alone Khéma, we didn’t want to miss the opportunity to showcase it. So, even though there was little time to prepare, we went to work.
Coordinating with Khéma’s 3 General Managers in Phnom Penh and Siem Reap, we came up with a game plan. In the end, we decided that it was very important to celebrate not only our customers over ourselves. Because without them, the year would have been a dismal one indeed. With that in mind, our plan included 3 prongs. First we offered a free pastry to anyone who ordered a coffee or tea, second was a birthday cake giveaway on the outlet’s actual birthday (October 23rd) and third was a social media contest.
#KhemaBDay: The Social Media Contest
We didn’t just want to celebrate Khéma’s valuable customers, we wanted them to share their stories at La Poste. Since the Khéma brand is about the experiences our customers have with friends and family over quality food, we choose a photo-based contest. To enter, users shared their moments (video or still photography) in the restaurant on Facebook and Instagram with the hashtag #KhemaBDay. For the social media contest announcement, I created a one minute motion graphic video in Resolve. Using a mix of stock photos and Khéma’s product shots, I wanted to emphasize the fun of eating, sharing and winning. I wanted anyone who saw the video to be attracted to ‘Celebrate With Us and Win!” And to ensure we captured both local and expat markets, there are Khmer and English versions.
The video received over 40,000 views and had just under 50 shares. Over the course of the contest we received over 150 entries and gave birth to some real personal relationships between Khéma contest entrants that I can still see blossoming online today.