Working as a Creative Director on their logo redesign project, my first task was finding out their pain points.  I needed to know what they did and did not like their present image.  After some meetings, I found out that they felt the font used in their brand mark was too playful. Kamworks were looking for something more modern and versatile that reminded viewers of the sun in their logo redesign.

They also wanted a logo that payed homage to their international roots but also incorporated some Cambodian elements.

In the design process, I focused on the Khmer (Cambodian language) symbol for “Kam”. By turning its circular element into a sunburst, I give the remainder of the letterform a landscape-like, natural appearance. Being passionate about solar energy myself, I wanted the logo to reflect the cleanliness and efficiency of the Kamworks energy solution in a country where it can make such a difference.