ISF CAMBODIA THEORY OF CHANGE CHART DESIGN
After a rigorous internal audit, ISF Cambodia codified its goals and activities in a Theory of Change document. Even though the NGO had been going strong for over 14 years, it felt the time for reexamination had come.
To ensure they had clearly defined goals, ISF’s Development Team analyzed the efficacy of existing programs, interviewed stakeholders, and rethought previous assumptions to draft the methodology I would use to make their theory of change chart design.
WORKING BACKWARDS: THEORY OF CHANGE CHART DESIGN
Undertaking a theory of change chart design is working backward. First, the impact an organization seeks to achieve is defined, then the steps to make sure resources and activities are aligned to make that change happen are identified.
The theory of change framework is build by looking at its five components in order. Impact, outcomes, outputs, activities, and finally, inputs.
- Impact is the systemic change an organization wants to see in the long term.
- Outcomes are the consequences flowing from the organization’s interventions.
- Outputs are the immediate results of projects that lead to outcomes
- Activities are the actions needed to achieve outputs.
- Inputs are the resources or investments necessary to ensure activities can happen.
When translating their sprawling plan into a theory of change chart design, I focused on legibility. So, I cut down the amount of information by only focusing on three of the five hierarchy levels in ISF’s theory of change. They are: activities; outcomes; and impact.
Next, I adapted the theory of change chart design to fit into their brand identity refresh. Using these bright, beach-inspired colors, I wanted to immediately visually communicate the hopeful future this inspiring NGO is working toward.
ISF Cambodia was founded by a tight-knit group of friends devoted to improving the lives of poor Cambodian youth. It started off small and expanded on as ideas and opportunities came. Though they changed hundreds of lives, they didn’t have a clear roadmap. To ensure the ongoing success of the organization, they knew they had to become more systematic.
- Art Direction