SEE HOW MEMORIES OF THE BEACH INSPIRED THIS REFRESHING NGO BRANDING

ISF Cambodia is a 15-year-old NGO based in the country’s capital Phnom Penh. The small, but enormously passionate workers there provide support to some of the city’s poorest children. Using a holistic mix of education, healthcare, and sport, they give their underprivileged students the tools they need to lift themselves out of poverty.

While they had an incredible story to tell, they didn’t have the tools to tell it visually. That’s where I came in.

ISF Cambodia Brand Identity design

THEN I BROUGHT THEIR BRAND IDENTITY BACK TO THE FUTURE

To tell their compelling story, I dived into their origin story. Using it, I built a successful brand identity.

ISF (Indochina Starfish Foundation) is named after the short story The Star Thrower by Loren Eiseley. So I used colors inspired by the sea to add a touch of storytelling to their brand identity. 

ISF Cambodia Brand Manual

IN THE END, I CAUGHT A WAVE OF CREATIVITY

ISF (Indochina Starfish Foundation) is named after the short story The Star Thrower by Loren Eiseley. So I used colors inspired by the sea to add a touch of storytelling to their brand identity. 

The organization’s primary colors would become the orange of a starfish, a deep-water blue, and dark charcoal, like the aftermath of a bonfire. Secondary colors are sandy cream color and a soothing blue inspired by some of my cherished diving trips

GENERAL OVERVIEW

ISF Cambodia is an amazing charity organization that helps lift children out of poverty. They’ve done so for over 15 years so with a holistic mix of education, healthcare, and sport.  The NGO branding design project I completed for them helped them tell the uplifting stories that they help create.

PROJECT SCOPE

  • Art Direction
  • Identity Design