SEE CYBERPUNK AND CARNIVALS COLLIDE IN THIS FESTIVAL POSTER DESIGN
Electronic Peak Festival is a multi-day dance music event held in the French Alps. In it, two areas of the Taillefer Centre are turned into an expansive EDM dancefloor for festival-goers to boogie down and get hot in the snow.
The organizers wanted an evocative, imaginative key visual to announce the event. Their vision for the sprawling 3-day event was a trippy vaporwave carnival in the snow. It was a vision that piqued my excitement for the project.
THE POSTER DESIGN PROCESS
A mad weekend spent in ideation later, I sent them a slew of preliminary sketches for the poster design. While the compositions were very diverse, they all captured the retro-future aesthetic I believed they were looking for.
They loved them all. Yet after a brief conversation, we were able to settle on a choice. The organizers chose the ski gondola starship zooming over a field of ice popsicle mountains I presented.
The final image was made using a mix of digital painting, collage, and vector elements. I chose a combination of cool blues and magentas to scratch that cyberpunk itch. Extra attention was paid to where the popsicles meet the slopes to keep the image cohesive.
Electronic Peak is a multi-day electronic music festival held in the Alps. An elite group of international DJ’s hit the slopes each year to entertain fans of the genre with night-after-night of sultry beats. I crafted a glitchy, poppy poster design to help promote the event.
- Art Direction