SEE CYBERPUNK AND CARNIVALS COLLIDE IN THIS FESTIVAL POSTER DESIGN

Electronic Peak Festival is a multi-day dance music event held in the French Alps. In it, two areas of the Taillefer Centre are turned into an expansive EDM dancefloor for festival-goers to boogie down and get hot in the snow.

The organizers wanted an evocative, imaginative key visual to announce the event. Their vision for the sprawling 3-day event was a trippy vaporwave carnival in the snow. It was a vision that piqued my excitement for the project.

THE POSTER DESIGN PROCESS

A mad weekend spent in ideation later, I sent them a slew of preliminary sketches for the poster design. While the compositions were very diverse, they all captured the retro-future aesthetic I believed they were looking for.

They loved them all. Yet after a brief conversation, we were able to settle on a choice. The organizers chose the ski gondola starship zooming over a field of ice popsicle mountains I presented.

The final image was made using a mix of digital painting, collage, and vector elements. I chose a combination of cool blues and magentas to scratch that cyberpunk itch. Extra attention was paid to where the popsicles meet the slopes to keep the image cohesive.