ECO Kasekor Mobile App

ECO អេកូកសិករ (ECO Kasekor, in English) is a mobile app that compiles a wealth of knowledge about sustainable farming. It seeks to mitigate the over-and misuse of pesticides and destructive farming practices widespread in Cambodia. The app’s intended audience is rural farmers. Many of them may be semi-literate, so lessons are highly visual, full of illustrations and accompanying videos.

ECO Kasekor full logo

THE MOBILE APP ICON

The app icon appeals to local farmers by reflecting their visual context. It features a field worker wearing a traditional headwrap. Women in the region often wear these traditional scarves, called kramas, around their heads while working.

NICOLAS ASFOURI/AFP/Getty Images

Creating a clean and optimistic icon was essential, so I used bright natural colors. The bright green of the figure’s headwrap and the deep olive green of her top is a direct nod to the mobile app’s sustainable roots.

I went with a mix of modern-traditional earthy fonts in the wordmark. Set atop the “C” in ECO is a green leaf accent. Because the app will be presented to a diverse audience, the are two versions of the wordmark, one in English and another in Cambodian language.

GENERAL OVERVIEW

DanChurchAid (DCA) is a Danish humanitarian NGO supporting the world’s poorest their struggle for a dignified life. They provide emergency relief in disaster-stricken areas and long-term development assistance in poor regions – to create a more equitable and sustainable world.

PROJECT SCOPE

  • Art Direction
  • Illustration
  • Logo Design

CLIENT SITE/URL

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