LOGO DESIGN

Your logo is the singular design – in type, symbol form, or both – that communicates your brand name and positioning in the marketplace. The most successful logos grow out of a well-considered brand identity that takes into effect a number of factors. To be clear, your logo is not your brand. And it’s generally inadvisable to start a new business with a logo only. Starting out this way can mean that once a company’s voice is decided upon and research into the target market is conducted, the previously made logo doesn’t fit where your company is headed. Though in some cases, such as branded sub-projects under parent companies, only a logo is needed. If you need help with a full or partial identity package, fill out the form on my branding page.

The best logos are unique, simple, and strong representations of the companies they identify. More often than not, a logo is the initial impression of a company. Potential customers can come across it on signage, letterheads, packaging, ads, and any print communication from your brand. The impact of this visual mark on your communications makes selecting the right one important.

The Design Process

Rest assured that when working with me, I take into account the needs of your business. Before I begin work, I draft a complete creative brief to work from based on information gathered from my client. To make a logo that makes you stand out from the pack, it’s import to know who the pack is. I also do comprehensive research on your competitors to know the market in which you play and understand its visual norms to make sure the logo we create is both innovative and grounded. If you need help with logo design services, feel free to contact me.

Selected Logo Designs

I like to listen to music while I work, it helps keep the juices flowing and sets the mood. The sluggish onset of rainy season this year has filled me with a lot of shifting moods. You can tell by the music we've been listening to lately. Explore my 7 song supermix to discover music to add to your own rainy season soundtrack.

1. Tamaryn – “Cranekiss”

The lazy changes from rain to sleepy humidy puts me in a spacey mood, so this track has been on heavy rotation at the office. I'm a sucker for ethereal Dream Pop anytime of the year anyway though.

Tamaryn comes from New York by way of New Zealand. She's collaborated extensively with other artists since her 2008 debut, including scoring the short film "Are You Okay" one of my favorite authors Bret Easton Ellis (Well, the early books at least). Her album Cranekiss came out this year and we've been grooving to the title track.

2. Ducktails – “Headbanging In The Mirror”

My slo-mo swoon continues in this tune from Ducktails' new record "St. Catherine", which is satisfying overall. Though "Headbanging in The Mirror" stands out with it's languid mood and jangly guitars. When the rain comes down in opaque sheets and I can't see across the street, like lead singer Matt Mondanile I think "wish I could see so much clearer".

While the shoes on the porch get soggy and the road is a blur of multicolored plastic ponchos, we're sipping hot drinks in our afternoon interior dream. Take a listen and get dreamy with me.

3. Alabama Shakes – “Give Me All Your Love”

That gray expanse of sky sometimes gives me the blues. But when you've got guitars like Alabama Shakes, the blues tastes like a sweet summer drink.

Lead singer Brittany Howard's amazingly versatile vocals add earthiness, desire and just some ol' fashioned deep-down emotion to this song. It's one of those tracks that just makes you scrunch up your face from all that soul and savor the ride.

4. Wolf Alice – “Your Love’s Whore”

Wolf Alice came out of nowhere for me. I first heard them on a Seattle-based radio station's stream. One listen led me to get their 2015 record "My Love Is Cool".

The album from this four-piece, born in North London's overcast and rain, spans a range of moods and styles. Though our favorite is "Your Love's Whore". With strong backing percussion, breathy vocals, and slightly shoegaze gauzy guitars, this song is my jam.

5. Dotama – “「音楽ワルキューレ」”

I just got into Dotama but he's been around a while. This artist dropped a bomb on the alternative Japanese Hip-Hop scene with his 2010 debut Music Valkyrie. He's been praised for his cerebral steam-of-consciousness flow and aggressive beats. This track, produced by Fragment, perfectly encapsulates the feeling of stop-and-go traffic with a manual motorbike on exhaust-hot Monivong during a drizzle.

6. Algiers – “Black Eunuch”

This hot gospel-rock-industrial fusion track is our theme to the sticky in-between rain heat when the power goes out. Algiers comes to us from Atlanta, Georgia in the US of A. Their experimental rock self-titled debut fuses political rhetoric with eclectic musicianship. Songs swing from early East Coast electro to call-and-response spirituals in delicious hodgepodge.

7.ODESZA – Light (feat. Little Dragon)

When I'm calming down at the approach of evening, after the wetness and heat have passed, I put on this song.

"Light" comes from Seattle duo Odesza. The two have been gaining ground in the electronic scene with melodic tracks over the last few years. This song features vocals from Little Dragon, who's been a favorite of mine, especially since her guest spot on the Gorillaz joint "Empire Ants". A song to chill from the workday and ease into a social evening. Float on...



What have you been listening to while the rain comes on down? Let me know in the comments below!I like to listen to music while I work, it helps keep the juices flowing and sets the mood. The sluggish onset of rainy season this year has filled me with a lot of shifting moods. You can tell by the music we've been listening to lately. Explore my 7 song supermix to discover music to add to your own rainy season soundtrack.

1. Tamaryn – “Cranekiss”

The lazy changes from rain to sleepy humidy puts me in a spacey mood, so this track has been on heavy rotation at the office. I'm a sucker for ethereal Dream Pop anytime of the year anyway though.

Tamaryn comes from New York by way of New Zealand. She's collaborated extensively with other artists since her 2008 debut, including scoring the short film "Are You Okay" one of my favorite authors Bret Easton Ellis (Well, the early books at least). Her album Cranekiss came out this year and we've been grooving to the title track.

2. Ducktails – “Headbanging In The Mirror”

My slo-mo swoon continues in this tune from Ducktails' new record "St. Catherine", which is satisfying overall. Though "Headbanging in The Mirror" stands out with it's languid mood and jangly guitars. When the rain comes down in opaque sheets and I can't see across the street, like lead singer Matt Mondanile I think "wish I could see so much clearer".

While the shoes on the porch get soggy and the road is a blur of multicolored plastic ponchos, we're sipping hot drinks in our afternoon interior dream. Take a listen and get dreamy with me.

3. Alabama Shakes – “Give Me All Your Love”

That gray expanse of sky sometimes gives me the blues. But when you've got guitars like Alabama Shakes, the blues tastes like a sweet summer drink.

Lead singer Brittany Howard's amazingly versatile vocals add earthiness, desire and just some ol' fashioned deep-down emotion to this song. It's one of those tracks that just makes you scrunch up your face from all that soul and savor the ride.

4. Wolf Alice – “Your Love’s Whore”

Wolf Alice came out of nowhere for me. I first heard them on a Seattle-based radio station's stream. One listen led me to get their 2015 record "My Love Is Cool".

The album from this four-piece, born in North London's overcast and rain, spans a range of moods and styles. Though our favorite is "Your Love's Whore". With strong backing percussion, breathy vocals, and slightly shoegaze gauzy guitars, this song is my jam.

5. Dotama – “「音楽ワルキューレ」”

I just got into Dotama but he's been around a while. This artist dropped a bomb on the alternative Japanese Hip-Hop scene with his 2010 debut Music Valkyrie. He's been praised for his cerebral steam-of-consciousness flow and aggressive beats. This track, produced by Fragment, perfectly encapsulates the feeling of stop-and-go traffic with a manual motorbike on exhaust-hot Monivong during a drizzle.

6. Algiers – “Black Eunuch”

This hot gospel-rock-industrial fusion track is our theme to the sticky in-between rain heat when the power goes out. Algiers comes to us from Atlanta, Georgia in the US of A. Their experimental rock self-titled debut fuses political rhetoric with eclectic musicianship. Songs swing from early East Coast electro to call-and-response spirituals in delicious hodgepodge.

7.ODESZA – Light (feat. Little Dragon)

When I'm calming down at the approach of evening, after the wetness and heat have passed, I put on this song.

"Light" comes from Seattle duo Odesza. The two have been gaining ground in the electronic scene with melodic tracks over the last few years. This song features vocals from Little Dragon, who's been a favorite of mine, especially since her guest spot on the Gorillaz joint "Empire Ants". A song to chill from the workday and ease into a social evening. Float on...



What have you been listening to while the rain comes on down? Let me know in the comments below!