In mid-2016, Cambrew was preparing to launch Tuborg beer in Cambodia. While acting as Art Director, I created a new key visual based on their Cambodia aired TVC for use on web and print or magazines and billboard ads.
- Art Direction
- On-set Direction
TUBORG DJ KEY VISUAL CREATION PROJECT
Tuborg is an international brand enjoyed in more than 70 countries around the world. The brand’s name has become known throughout the world for its exceptional quality and refreshing taste. Tuborg was launching their “Green” line in Cambodia. It’s a bottom-fermented lager brewed on a lager malt, with mild and fresh taste as well as the aroma of flowers and grain with a moderate bitterness in the aftertaste.
As Art Director for Tuborg’s launch in Cambodia, one of my tasks was creating two new key visuals (KV) based on their television commercial (TVC), while also working to adapt their global KV for the local market. While the global KV was being finalized my team in Phnom Penh, I joined on set for the TVC shoot in Ho Chi Minh City, Vietnam. The shoot was scheduled for two days with my photoshoot taking place after filming wrapped on the second day.
The actors for the shoot were pooled from Vietnam’s best western models and actors. The TVC was directed by notable commercial director Tristan Strange and my photoshoot was handled by a well-known photographer in the city. It’s storyline followed four protagonists who are transported from a boring beer garden to a magical club land after opening bottles of Tuborg beer. Naturally, we wanted to use them for one of the new KVs to create a synergy between print and TV.
Watching the footage taken over the course of the day, the actress playing the DJ showed a real flair. Both I and representatives from Cambrew (Tuborg’s local brewing partner) and Carlsberg (their parent company) agreed that her natural beauty and charisma would be perfect for the third key visual. After a great shoot with her, I chose one of the more dynamic shots where she was winking and opening a frosty beer to adorn Tuborgs new KV that would be featured in magazines and billboard ads across Cambodia