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GENERAL OVERVIEW

When Infinity Insurance came to Branderz, they wanted to redefine their visual identity. They’d built a business defined by transparency and rigorous underwriting discipline. Though, along th eway, they’d neglected to build a unified brand. And what brand elements they did have were not used effectively.

PROJECT OVERVIEW

  • Branding
  • Stationery Design
  • Information Hierarchy
  • UX/UI
  • Website Design (Frontend)

CUSTOMER SITE/URL

INFINITY INSURANCE REBRANDING PROJECT

Infinity Insurance offers unparalleled service backed by international insurance partners. They are renowned industry leaders worldwide, in Asia Pacific and Cambodia. Their business philosophy is people over profits. Which means striving to ensure outstanding customer service and timely returns on claims. Especially in their clients’ times of need.
 
As art director for their rebranding project, I started by redefining Infinity Insurance’s brand colors. Before, their three brand colors’ usage was scattered and inconsistent. I softened the yellow and orange in their logo and changed the purple from a deep indigo to a more approachable amethyst.
 
This simplification and refinement also carried through to their documentation and website design. My main goal was reducing visual clutter and streamlining information flow. The large amount of information inherent in insurance writing overwhelmed potential customers. I strove to make all documentation more organized and approachable by using visual cues like icons. And related information were systematically group by using containing boxes.
 
In the end, I delivered and solid brand refresh and a thorough brand book, including an infinitely scalable stationery set. Their new website delivered large amounts of specialized information in an accessible framework.

CONTACT ME

General Contact

Let’s get together for a coffee to discuss your project or other collaboration. I also love hearing from potential creative and strategic partners.

What are you waiting for?  Give ma a buzz using one of the methods here!

Address:

Sangkat Tuol Tom Puong
Phnom Penh, Cambodia
+855 (0) 95 307 325

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