In today’s competitive marketplace, engaging branding can ensure conversions and results for a company’s high-quality services and products. A cohesive identity distinguishes you from the pack, and builds value for your brand. A brand isn’t only a logo or stationery, those are things that grow from the brand. Your brand is your presence and personality in the marketplace. It is the ideological touchpoint consumers have with your company. It is built over time with a marketing campaigns, print and digital materials delivered with a singular voice. Your voice.
THE IMPORTANCE OF EFFECTIVE BRANDING
Connection is king. Consumers want to buy products that they don’t just like, they want to consume goods from companies they can connect with. And this relationship stems directly from an organization’s brand. Just think of the strength of Apple, Coca-Cola, Gucci or Lexus if you have any doubts about how crucial effective branding is to success. Certainly, other factors contribute to a brand’s success. Factors like: the quality of its product or service; relevance to people’s lives; culture; and what communities or celebrities latch onto it.
The best branding identity is based on several factors:
- The nature of the brand
- The product or service’s unique selling point (USP)
- A strategic campaign displaying the company’s personality
- The target audience
- What is important to the target audience
- Positioning in the marketplace
BRANDING IDENTITY QUESTIONNAIRE
If you are interested in getting a proposal for a logo / brand identity, please fill out the form below.
If you don’t have all the answers or, that’s cool. Just let me know what you can. Some questions may not be applicable to you or your business, feel free to ignore them. Also, this is only the initial discovery phase, so things may change over our branding process. Don’t feel like everything you type unchangeable.
If you want to take a bit more time to fill it out, download the questionnaire. When you’re finished, send it to me via email.