My Services: Branding

Infinity Insurnace Stationery Package

In today’s competitive marketplace, engaging branding can ensure conversions and results for a company’s high-quality services and products. A cohesive identity distinguishes you from the pack, and builds value for your brand. A brand isn’t only a logo or stationery, those are things that grow from the brand. Your brand is your presence and personality in the marketplace. It is the ideological touchpoint consumers have with your company. It is built over time with a marketing campaigns, print and digital materials delivered with a singular voice. Your voice.

The Importance of Effective Branding

Connection is king. Consumers want to buy products that they don’t just like, they want to consume goods from companies they can connect with. And this relationship stems directly from an organization’s brand. Just think of the strength of Apple, Coca-Cola, Gucci or Lexus if you have any doubts about how crucial effective branding is to success. Certainly, other factors contribute to a brand’s success. Factors like: the quality of its product or service; relevance to people’s lives; culture; and what communities or celebrities latch onto it.

The best branding identity is based on several factors:

  • The nature of the brand
  • The product or service’s unique selling point (USP)
  • A strategic campaign displaying the company’s personality
  • The target audience
  • What is important to the target audience
  • Positioning in the marketplace

Branding Identity Questionnaire

If you are interested in getting a proposal for a logo / brand identity, please fill out the form below.

If you don’t have all the answers or, that’s cool. Just let me know what you can. Some questions may not be applicable to you or your business, feel free to ignore them. Also, this is only the initial discovery phase, so things may change over our branding process. Don’t feel like everything you type unchangeable.

If you want to take a bit more time to fill it out, download the questionnaire. When you’re finished, send it to me via email.

Your Name (required)

Your Email (required)

Your Website

Your Company (Please write the exact name as you would like to appear in your logo. Please be specific)

What is your tagline or slogan? Do you want it included in the logo?

In Which Country Is Your Company Located?

Project Details

Is this a new project or change to an existing brand?

When do you need this project to be completed? (Required)

About Your Business

What products or services does your company offer?

How would you describe your business in one sentence?

Who are your target customers? (What is their age? Where do they live? Are they men or women?)

What is unique about your company versus your competitors?

Your Business Personality

If your business were a person, how would you describe them?
EnergeticSeriousBusinesslikeCasualSeriousLaid-backFriendlyFormalInnovativeMasterfulCalmCapableSolidRelaxedMaleFemaleProgressive

If your company were a car, what would it be and why?

Your Visual Language

What design styles appeal to you?
SubtleColorfulFunnyFlashyLightMasculineDecorativeBoldOrganicHand-MadeAngularDarkModernFeminineTraditionalFlowing

Are there colors that you feel represent your company? Are there any colors we should avoid?

Are there symbols or images that you feel are related to your company? Any we should avoid?

Do you have a preference for the style of typeface? (e.g. clean, modern, sans, script, hand drawn, etc)

What attributes or strengths of your business would you like your logo to reflect?

What feeling or message do you want your logo to convey to clients?

Please provide any further information that may help with your project here.