In April of 2017, Management Insider was gearing up for their latest issue. It was a big issue focusing on a global event in Cambodia and the time to design was short. The management team was also looking for a new visual direction for the magazine. They contacted me to work on it as Art Director in charge of layout and setting a new look.
What Is Branding? Branding is often one of the most misunderstood aspects of a branding and identity design package. Which is unfortunate. A solid brand is one of the most important components of a company in communicating effectively with its consumers. The best brands are authentic, communicative, consistent, and conversational. Brands are not one piece […]
Tips & Tricks: Installing a New Email Signature in Outlook When delivering branding packages, clients seem to have the most difficulty with email signatures. Often this is due to the somewhat arcane process for adding signatures in Microsoft Outlook. To help them out, I always add a mini-guide for intalling them to their deliveries. I’ve […]
Top Font Trends of 2016 I’m a sucker for fonts, I always have been. Maybe it initially grew from my love of books, but there’s also just something pleasing about the forms of letters. We may not notice it, but font choices play a major role in how we understand written communication. Serif fonts […]
Are Business Cards Still Necessary? Every time I slip someone my email or LinkedIn, some part of me questions the need for business cards. Especially here, in Southeast Asia, where so much of business goes on over social media. Instead of over Slack chat or Skype, many internal teams here use Facebook for group communication. […]
FOMO – A Hand Lettering Case Study Inspiration for hand lettering pieces can come from anywhere. A recent spark came recently, in Vietnam, while I was speaking to a guy about relocating. He was contemplating moving from Saigon to a small beachside town a few hours away to get more work done. For him […]
The Importance of Time Tracking Keeping track of hours is one of the most important tasks in a project. Proper and diligent time tracking can tell you a lot about your business. From potential bottlenecks in your process that suck team members’ time to the real costs vs. profit of your gigs. When I started […]